Professionals Sort, Amateurs Sell

A short while ago I was sent this letter and it changed my total outlook on internet marketing. I want to share this with you. Is this not what we are supposed to be doing...

Words To Work By.

They should be tatooed on your brain if you're going to have any kind of success in your home-based business.

It's amazing to me how many times I get "pitched" in an average week and the person is almost always selling!

My friend, if you'll remember and apply what I'm about to share with you, it will set you miles apart from the multitudes of home-based business owners out there, desperately trying to recruit new people.

Here it is:

We Sort and we Market, we do not SELL!

Want to know one of the quickest ways to fail in your home-based business?

Become a sales person.

I've seen it happen. Someone comes into your business and he signs up a ton of people. He signs up 30 people in one month! This guy is a natural born salesman and is surely going to take you to the top of your company's comp plan. You've finally landed your "heavy hitter." 

Then what happens?

The people he signed up, within a couple of months, start to fall out and quit.

And your new golden boy can't figure out what's going on because it was so easy for him.

Why did they join that networking witness protection program?

They couldn't duplicate what the sales superstar did.

You see, people can't be duplicated.

That's why a good system should be in place that can be duplicatable. That system involves "sorting and sifting" through the numbers of people you pile into your "pipeline."

Sorting does not mean selling. That is why you need a good autoresponder that can do the work even when you are sleeping .

How do you know if you're selling when talking to a prospect?

The moment you start to explain anything about your product or service. If you say anything more than the name of your company, you are selling. If you tell them the price of your product or service, you are selling. If you start telling the prospect about how the compensation plan works, you are selling!

PLEASE DON'T DO IT!

Your job should be merely to sort (interview) as many people as you can. Choose the candidates that qualify for your time and then use your company's marketing tools to do all of the selling and telling for you.

That is why you need a good autoresponder.

The marketing tools could be a website, CD, flash presentation, a LIVE conference call, whatever. Just make sure it's a persuasive 

sales and marketing tool that does all the "heavy lifting" for you. 

Don't waste time with people who insists that you tell them "what's IT all about?" on the first call or introduction.

You don't become attached to any one person on the phone.

The person on the other end of the phone is a "nobody" that must qualify for your time. So until they qualify (by answering your pre-screening questions to your satisfaction) they are just a voice and a phone number.

You're not attached!

Again, "Professionals Sort, Amateurs Sell." 

Let this system sort the important people and then you can start selling to those that are really interested

I am new to MLM an need help

Here's a quick test. Go into any network marketing forum online and ask the above question and look at the reaction . .
It's like magic!
First off it's going to be the most popular thread in the forum for
about a week or so, and second it's going to be filled with network
marketers jumping to your rescue telling
you why their company is SO much better than the next guy's!
And you know what?
It really doesn't matter!
Until those in the industry understand that it's not about companies,
 it's about delivering unique value via YOU!  People buy you, not
the company, not the product. Until people understand that one simple
concept the high failure rate and turnover will continue.

If you ever get taught to handle the objection of "Why should I join
your business and not a,b or c?" by explaining how great the compensation plan
and products are, do yourself a HUGE favor and do NOT do it! YOu are selling!
Why?
First of all, it's wrong! It's exactly what the other 20  people
are trying to tell your prospect!  That potential new team member is
confused out of his / her mind and more than likely sick of the B.S.
And it's not really what they are looking for.
Let me explain a little more about network marketing...
The industry is great. It allows average everyday people like you
and me to achieve extraordinary things and grow into the people that
deserve it, but when we start we're not extraordinary yet.
So we take a leap of faith.
We join a business and we say "Just tell me what to do to make money
and I'll do it!"  The other famous saying: I do not know what to do!

This seems like a smart move (taking a leap of faith) and in some
cases it is, but that rarely happens because most of the time the person we are
trusting as our upline is as uneducated and clueless as we are.
They also just hope to find that big star who can get 1000's of leads signed up in a month.
Most of the time when we are waiting for instructions others are
taking action by finding the info, learning it and implementing it.
In the old J.O.B. mentality most of us are used to being spoon fed with instructions.

It's time to get a dose of reality and put on your entrepreneur hat.
Yes systems are good, knowing what to do is awesome and when you
find the right person to work with you, you can get amazing direction,
but this is not a job.  You have to take responsibility to keep
learning and growing regardless if you have an amazing sponsor, system, etc.
That's right your success is in your hands. And if you treat this
like a job or hobby you will get the same kind of pay.
Yuck!
The danger is . . .
We try to build the company up into something irresistible that our
 prospects can't help but to join and in the process diminish
ourselves into obscurity.

Very dangerous because this leaves the prospect choosing between
companies, something we have no control over when in fact, we should
 be branding ourselves and letting them know what we can offer them
(if you get to know that person, it will be easy to find out if you
can help them to achieve their desires).

When they choose YOU, you can win a lot more than when they are
choosing between corporations. You are building loyalty.
Think back . . . Why did you join your company? Was it because of
the company OR the person in the company that was going to show you
how to use the company as a vehicle to your life's dreams?
Most of us choose a company for the second reason whether we
consciously know it or not and it's why we should choose a company
 in the end anyway.
A network marketing company is only as strong as its leaders and a
leader is only as strong as his or her leaders.
And what a real leader does is they take the choice of choosing the
company that a prospect joins away from the technical aspects of the
 company and instead have their prospects decide whether or not to
choose to work with them.
Brand youself, offer your services and watch your business grow.
People choose people.
As an industry we MUST get away from diminishing ourselves and
building up our company and start to do the exact opposite.
What happens if you build your company instead of yourself and your
company vanishes over night, then what?
Don't wait for others in the industry to change. Start the change
 in you... RIGHT NOW!
If you want to learn how to brand yourself, reply to this post and let me know.

Tips to Why you must Brand Yourself

Branding yourself or your business entails more than simply having a specified logo, familiar name, and an image.

Your individual experience with your own product or service is what branding yourself is all about. Your general perception of that product or service that you build over a period of time is your brand. There are four strategic tips you must utilize when you are building your brand.


The first of the strategic tips is for you to have possession of the most important thing. You don't need to try to please everyone and be all of the things to each person you come in contact with. You want to develop a single clear message and focus the bulk of your time on that message.

The next thing you want to do is make sure you are portraying consistency. Consistency is key in everything you do.

If you have a presentation that is always consistent, your customers will always recognize you and attach importance to you. You must maintain consistency when using taglines, ad copy, any visual rudiments, and logos. Your tone should also always be consistent. Highly recognized companies that have not changed much in the past few decades are portraying consistency. If you use direct mail, marketing brochures, websites, blogs, etc; you need to make sure they have identical messages and feel.

Making sure you have a pertinent message is the next strategic tip to keep in mind when building your brand.

You must know your audience. Identify with them to come to understand what it is that they care about and learn how to verbalize to that audience. If you are selling something you need to be certain that it is something that they need. Any conversation with your audience should be about them and not you.

The last of the strategic tips is to employ a compelling offer that will motivate. Remember, you need and want for your audience to bear you in mind at all times. You want those members of that audience to buy whatever you have to sell them.

You need to nudge them to action. If you have a compelling offer, that will give them a reason to buy. Be sure to make the offer something that is simple and suitable for your particular brand.

Each time there is any contact with your specific brand from a potential customer, that individual will have either a negative or positive experience. Their perception of your brand will be determined by those experiences. When it comes time for them to purchase, those same experiences will be recollected in their mind. When the time arises for that potential customer to make a purchase, how is it that you want your brand remembered? So get started right now on building a positive perception and do everything in your means to uphold it.

*****1.Develop a Single Clear Message
*****2.Portray Consistency
*****3.a Pertinent Message - Know your audience - all about your client / Not about yourself
*****4.Employ a compelling offer that will motivate them to take action - give them a reason to join yor opportunity

If you want to find out more about starting a business online, CLICK HERE and get my Business Plan, 100% FREE of charge to you.

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