Here's a quick test. Go into any network marketing forum online and ask the above question and look at the reaction . .
It's like magic!
First off it's going to be the most popular thread in the forum for
about a week or so, and second it's going to be filled with network
marketers jumping to your rescue telling
you why their company is SO much better than the next guy's!
And you know what?
It really doesn't matter!
Until those in the industry understand that it's not about companies,
it's about delivering unique value via YOU! People buy you, not
the company, not the product. Until people understand that one simple
concept the high failure rate and turnover will continue.
If you ever get taught to handle the objection of "Why should I join
your business and not a,b or c?" by explaining how great the compensation plan
and products are, do yourself a HUGE favor and do NOT do it! YOu are selling!
Why?
First of all, it's wrong! It's exactly what the other 20 people
are trying to tell your prospect! That potential new team member is
confused out of his / her mind and more than likely sick of the B.S.
And it's not really what they are looking for.
Let me explain a little more about network marketing...
The industry is great. It allows average everyday people like you
and me to achieve extraordinary things and grow into the people that
deserve it, but when we start we're not extraordinary yet.
So we take a leap of faith.
We join a business and we say "Just tell me what to do to make money
and I'll do it!" The other famous saying: I do not know what to do!
This seems like a smart move (taking a leap of faith) and in some
cases it is, but that rarely happens because most of the time the person we are
trusting as our upline is as uneducated and clueless as we are.
They also just hope to find that big star who can get 1000's of leads signed up in a month.
Most of the time when we are waiting for instructions others are
taking action by finding the info, learning it and implementing it.
In the old J.O.B. mentality most of us are used to being spoon fed with instructions.
It's time to get a dose of reality and put on your entrepreneur hat.
Yes systems are good, knowing what to do is awesome and when you
find the right person to work with you, you can get amazing direction,
but this is not a job. You have to take responsibility to keep
learning and growing regardless if you have an amazing sponsor, system, etc.
That's right your success is in your hands. And if you treat this
like a job or hobby you will get the same kind of pay.
Yuck!
The danger is . . .
We try to build the company up into something irresistible that our
prospects can't help but to join and in the process diminish
ourselves into obscurity.
Very dangerous because this leaves the prospect choosing between
companies, something we have no control over when in fact, we should
be branding ourselves and letting them know what we can offer them
(if you get to know that person, it will be easy to find out if you
can help them to achieve their desires).
When they choose YOU, you can win a lot more than when they are
choosing between corporations. You are building loyalty.
Think back . . . Why did you join your company? Was it because of
the company OR the person in the company that was going to show you
how to use the company as a vehicle to your life's dreams?
Most of us choose a company for the second reason whether we
consciously know it or not and it's why we should choose a company
in the end anyway.
A network marketing company is only as strong as its leaders and a
leader is only as strong as his or her leaders.
And what a real leader does is they take the choice of choosing the
company that a prospect joins away from the technical aspects of the
company and instead have their prospects decide whether or not to
choose to work with them.
Brand youself, offer your services and watch your business grow.
People choose people.
As an industry we MUST get away from diminishing ourselves and
building up our company and start to do the exact opposite.
What happens if you build your company instead of yourself and your
company vanishes over night, then what?
Don't wait for others in the industry to change. Start the change
in you... RIGHT NOW!
If you want to learn how to brand yourself, reply to this post and let me know.
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